The internet today comes with promises of wealth and fame. This allows many to dream of riches and notoriety. The opportunity is out there but the fact is that most people don’t have a clue how to get there.

So many think that they can achieve this prosperity by just showing up. Unfortunately, that is not the way this ball bounces.

Is there a simple answer? I don’t think there is a single simple answer, yet how to be successful on the internet is pretty basic. You have to be willing to work. Work at what you may ask? Read the rest of this entry

You might not think that you are a marketing and sales person, but if you own or work in a small business think again. When you’re in business for yourself - whether you like it or not, feel like you’re good at it or not - you are a marketing and sales person.

I tell my marketing clients and those that attend my various marketing presentations all the time that the two greatest assets you posses are your Attitude and Belief. When these are positive and show through your marketing and sales efforts, your results will increase dramatically. Read the rest of this entry

You’ve got a website and it’s selling some copies of your product. You want to sell more, but how do you properly test the changes you make in order for you to know how you are improving your sales?

Internet Marketers talk a lot about testing your sales copy and your website, but very few talk in detail about the methodology of this testing. It is very easy to get confused and undo the changes that were increasing sales!

I remember when I was at school in my chemistry class Read the rest of this entry

To be more responsive to customer needs, emphasise customer satisfaction, develop closer relationships with their customers and flatten the management structure some companies have adopted Customer Teams or Customer Focus Teams. These are cross-functional, customer focused teams exist to provide customers a ‘one-stop shopping’ service.

Teams have complete ownership of their accounts, with each team empowered to decide how to work with each of their customers and bring together each service function such as accounting, sales and service into a single team structure to serve all the needs of the specific customers assigned to them based on a mindset of continuous improvement in customer experience. Read the rest of this entry