Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the limelight.
The relationship between a company and its public relation firm should be long-lasting. IF you change public relation firms periodically, the public may end up being confused with the ever-changing messages of your ads. Start advertising right with the right public relation firm.
Heres how to find the perfect public relation firm for your companys needs:
Work Experience in a Particular Industry and Location
Hiring a public relation firm with extensive experience in advertising and marketing hotels is not a good decision, no matter how many awards it had garnered, if your business belongs to the medical industry. Hotels and hospitals are two completely different things and thats why you need a public relation firm with experience in handling public relations of hospitals, not hotels. Read the rest of this entry
Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.
Brevity is the soul of wit. Shakespeare could have been giving media relations tips when he penned this gem several hundred years ago. If you can’t get to the point in your subject line in 10 words or less, you need to work on your message. Keep the subject line short and to the point, and include the time frame if it is important to the pitch. For instance: “Entrepreneurs Storming NC General Assembly Tuesday”
Surprise! If you have a startling or interesting fact, use it as a hook. I am developing a story idea about local home prices. My initial thought for a subject line is Read the rest of this entry
When you engage in factoring or selling your accounts receivable, you’re accepting less money for an asset than you might expect to get for it. But there are great reasons for factoring and here are 10 of them:
1. The ready cash you’ll get by factoring will help your company to grow. If you have $2000 ready cash in the bank, but you’ve invoiced for $100,000 down the line this will lead to $75,000. Think about it: the ability to hire more necessary staff, buy needed equipment, and have stock on hand could make a real difference to your business.
2. Ready cash can help you pay your suppliers sooner, helping you negotiate discounts and have a larger credit line than you had before.
3. Factoring your current invoices gives you the capital to take on large, deadline-oriented contracts and orders that you’d otherwise have to pass up because of slow cash flow. Read the rest of this entry
In working with businesses and organizations of all kinds, I hear the same concerns everyday:
How do we increase productivity?
How do we improve Customer service?
How do we keep people actively engaged in their work and with others on their team?
How do we reduce turnover?
How do we improve safety?
Even if you aren’t thinking about or concerned about every one of those questions, I’m sure at least one of them has kept you up at night in the past.
As leaders we think about these things because they impact the success of the organization. As coaches we think about how to impact these things day-to-day, person-by-person.
As a coach, someone helping people improve their performance for the benefit of both the individual and the organization, there are typically two types of feedback that you could provide on their performance at anytime. Constructive feedback (sometimes called criticism) and positive feedback (which I will call praise).
Forgetting the words for a minute, these two types of Read the rest of this entry
