Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising.  is that business owners shell out more than 11 billion dollars every year on Yellow Pages advertising…  Remember, effective Yellow Pages advertising design has only one objective: to bring you new business by generating phone calls.  If you’ve got a local business, make no mistake about it: Done well, yellow pages advertising, while competitive and “tricky” …  Place your business under the Yellow Page advertising spotlight and listen to your phone and cash register sing!

Remember, with Yellow Page advertising you are at a much different point in Read the rest of this entry

Let’s go over some of the greeting card print solutions you have have available to you. Making your own photo cards and personalized greeting cards is enjoyable, gives a creative satisfaction, and is actually very easy to do. If you spend some time doing greeting card printing in the off-seasons, you will have a collection of cards available to you for use at Christmas time, Easter, weddings, birthdays, and more. All you need to start with is your favorite photographs or drawings to get you going. Printable greeting cards are a great way to keep in touch with family and friends and display your digital photo talent. There are two main methods for creating and greeting card printing: desktop software and online services.

Software for Photo Greeting Cards: Read the rest of this entry

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the “Photo ID Design Model” and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed.

** Consider the photo id

Think about a “photo id” for a minute. Its most dominant feature is the photograph. The other elements on the card “support” the photo — the person’s name, address, or ID number.

These things are not necessarily less important than the photo. But the photo is clearly the main element. It is what the photo id is “about”, and that is clearly reflected in the graphic design of the card. Read the rest of this entry