I’m a busy guy. I own several traditional brick and mortar businesses, and I spend a lot of time online. Since last month I’ve been spending a lot of time working on this blog and re-orienting myself on the Net.

So every morning I let my four dogs out, grab a cup of coffee and toast a bagel, then run upstairs and get on my computer. Some days I need to be out of the house at 9:00 AM to get somewhere, and some days I have nothing but time. Either way there are three things I do every morning after looking over my emails. First I go and post an article to five different article sites. This ensures that a steady stream of new one-way links to this website is being produced.

Then I go to my RSS reader and Read the rest of this entry

It seems paradoxical – the more you give away, the more people are willing to pay for your services – but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!

So how do you share your expertise with your target audience? Through writing and speaking. And it starts with being able to get your core ideas down on paper in a way that catches your audience’s attention and compels them to action.

If the idea of writing an article or giving a speech feels overwhelming, stay with me. I’m going to show you how easy it can be if you follow a basic formula that works every time.

Formula for Success

We’ve all stared at a blank page, at a loss for words or Read the rest of this entry