Archive for November, 2004

I know that the majority of you at the time of this reading is about tired of or is now accustomed to spam and telemarketing. We are definitely tired of it, but I think we have grown to accept it. But at least now there are spam filters that block alot of it. One thing that I have learned from all of this, is that this form of so called “marketing” being that of spam, telemarketing(phone spam),and of course snail mail spam, is not the way to conduct business in a civilized manner. It might work for some people some of the time. For long term success and successful relationship building, I doubt it. I equate this to chaotic marketing. I don’t see how anyone doing this type of marketing is actually succeeding. As a matter of fact, its rather monotone.

The spam that I receive and the telemarketing that I used to receive all reads or sounds the same as any other form of spam. Day in and day out, I see the same type of emails from people trying to sell me on their business. Join my business, mine is the greatest.Make lots of money. Meanwhile, the next spam down from that one and so on is the same just a different persons name attached to it.

I remember when I was a kid, my friends and I would go swimming at a local pool and we would play a silly game which worked like this. Go underwater, talk, and I will try to guess what you are saying. What usually happens is, you go underwater… your friend talks…you have no idea what he just said… he tries again… you laugh… he laughs…ou swallow alot of water… and you come up for air coughing with a bad taste in your mouth realizing you almost drowned. Read the rest of this entry

A few years ago I created a to-do list for my business (different from my to-do list for clients). Nearly every day I would add something to the list. Soon, I had over five pages of things to do — tasks I viewed as important enough to interrupt what I was doing so I could add them to my list.

Before long, every time I opened the document I got depressed. I was always adding to the list, but almost never crossing anything off.

Why? I discovered I had a number of well-worn excuses: Read the rest of this entry

Your Image is Important

Say you are about to launch a new product. You spent months or even years developing the product and studying your target market. And after what seemed like eternity you are finally ready to introduce your creation to the market. The big day arrived; you opened up early and are ready to flaunt your biggest smile to everyone who comes in. By mid-day you noticed that even though many people come in to check out your product only few actually buy it. Now this gave you something to think seriously. What could possibly be wrong with your product? Perhaps there is nothing wrong with your product but there can be something terribly wrong with your marketing strategy.  Read the rest of this entry